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• Here is Aawen Design's 10 Top Tips on approaching a Design Project

  
  

  It is always a good idea to know what you are getting yourself in for, clients often ask 'what do you need from me?'. Adrian Taylor, a creative director at Aawen Design has put together these top ten tips when approaching a project.

   

  1. Have a clear, well defined idea of your target audience. Age, social status, sex etc.
  2. Do not try to be something for everyone, your message will either get confused or be too bland.
  3. Ensure that each piece of marketing reflects your company's brand values.
  4. Keep text down to a minimum. Concise, factual, intriguing, plain speaking. Put additional information on-line.
  5. At all costs do not forget to put contact details on everything you do - especially your web address!.
  6. Always display your logo in a consistent manner so viewers can immediately link each piece of marketing to your company.
  7. When proofing, check, check and check again. Ideally have someone else new to the project check too.
  8. Set a realistic budget and allow for extras such as illustration, copy-writing, photography etc.
  9. Test any design work with your current clients to ensure that it appeals to your target market.
  10. Be realistic in your expectations for untargeted, broadcast marketing. On average this will net about a 3% response.

   

  Whatever your requirement, we can find a solution, please contact us here, or on 01872 562090 to arrange an obligation-free consultation or for a specific proposal/quote.
  Please note all our costs are subject to VAT at the standard rate. Disclaimer.

  Whatever your requirement, we can find a solution, please contact us here, or on 01872 562090 to arrange an obligation-free consultation or for a specific proposal/quote.

   

   

Aawen Design Studio Ltd

Penstraze Business Centre, Truro, Cornwall, TR4 8PN

Tel: 01872 562090 - Email: solutions@aawen.com

Registered office:

Brydon House · 5/7 Berry Road

Newquay · Cornwall · TR7 1AD

Registered in England & Wales No. 3899723